• Lynne Cooper

The 30-minute coaching session – advantages and challenges

Changes in the coaching market continue apace (The two-hour coaching session’s a thing of the past). The demand for half-hour sessions is burgeoning, offering affordable coaching to a greater number of – often time-poor – individuals. Advantages and challenges of these shorter sessions include:


Affordability and accessibility. Whether spreading an organisational coaching investment amongst more employees or cost-effectiveness for self-funders, more people can access.

Focus. Less time is spent on catching up and potential digressions from the goal, increasing productivity.

Efficiency. Both parties can effectively and efficiently include coaching into their busy schedules, reducing time lags.

Just in time. Sessions can be timelier for clients, who are often dealing with the fast pace of change and frequent new challenges.


Relationship. Forging a relationship with the coaching client is essential. Creating rapport and building trust generally need space and time.

The client’s narrative. A client’s sharing or ‘download’ of their situation, problems, challenges can aide their readiness for coaching yet can be curtailed by time constraints.

Limited progress in each session. After attending to relationship and the client’s story, space for the coach to facilitate new perspectives, insights and awareness and options to move forward – the core of our work – is highly restricted.

Adaptation or transformation? Transformative change - the sustainable difference that makes the difference in performance – can be harder to generate in a short space of time, leading coach and client to focus on the simpler adaptations to immediate problems.